YAY LINES is a luxury linens business that involves selling high-quality sheets, bedding, and bath towels made from premium materials such :linen, silk, cotton and a rental service for events , hospitality businesses. identifying a niche market, focusing on high-quality materials and construction, offering superior customer service, and building a strong reputation. You can differentiate yourself by focusing on sustainability, customizable options, or unique designs, as consumers often pay more for quality and comfort in this category